Explore the Hudson Valley

Experience The Hudson Valley

Groovy Blueberry Clothing Company

  |   October 3, 2011  |  Comment

There’s something Groovy happening in New Paltz, baby!  It all began 15 years ago when  Amy and Jonathan Cohen opened up the first Groovy Blueberry store on Main Street in New Paltz.  Yes, this is the store that specializes in hand-dyed with love clothing!

Groovy Blueberry owner and designer Amy, works in tandem with a dozen local artists that create the hand-dyed clothing.  Known for their girls, women’s and baby line, yoga collection and of course t-shirts and dresses. They have a Spring/Summer and a Fall line with new items coming in every two weeks.  We can tell you these garments are the softest and most comfy garments to wear!  The store carries baby, toddler, boys, girls, juniors, men, women and plus size clothing, as well as jewelry, (including the most unique and popular  feather earrings) accessories and even pet-ware.

The shop attracts tourists and locals alike with its quality soft fabric and unique hand-dyed methods. In matter of fact, The Groovy Blueberry is known in the industry for bringing hand-dyed to a whole new level!  It’s no surprise because the Cohen’s have experience in the clothing business.  Amy’s background is textile design and fine art from Cornell University.  She was a buyer  for a major department store and private design house as well as a designer for a fabric company.  Her husband Jonathan also has a long background in apparel.  He owned and operated his own stores in Brooklyn for over 20 years and is the head designer on the Blueberry team.  Today, the Groovy Blueberry line is sold nationally at hundreds of locations and several major department stores including Bloomingdales and  Lord & Taylor.

If you’re looking for a unique gift for a new baby or toddler there’s soft onesies and cute little outfits.  Some regular customers travel from as far away as Maryland  to come to the original store here in New Paltz to buy for family and friends.  On many a busy weekend you’ll find a line out the door of customers.  A second location has also been opened at 1 Water Street (by the bridge) in New Paltz.

The “Blueberries”, as they are also known  have pride in the local community and it’s important to them to give back.  They work with many charities and have donated over 10,000 garments to battered women  and other agencies and  have donated several thousand Groovy t-shirts to schools throughout  New York.  They produced the t-shirts for the “Autism Speaks” Parade this past fall in NYC.   They even have an “Ochies” band-aid collection that is available in 11 countries.

So if you’re looking for something to do and want to feel the coziness of the softest 100 percent cotton clothing next to your skin, take a ride over to New Paltz and get something Groovy!  Visit the original Groovy Blueberry Clothing shop at 57 Main street in New Paltz. You may also see some of their collection online at www.groovyblueberry.com

Written and photos by Melissa Tyler

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